Sass and Fras

The baby bloak^TM was born out of necessity. It seems fitting then that if necessity is the mother of invention, a mom should invent the bloak. In the wee hours of a cold, November morning the baby bloak was born. My son hated big, stiff jackets. I hated carrying the infant seat everywhere we went. We both hated trying to keep a blanket from falling off in the cold. I had also recently learned my state highway patrol recommended babies not wear big coats in their carseats. They also recommended against any carseat bundling system that fit around and under the carseat's straps. So not only were the only options other than a traditional blanket uncomfortable and inconvenient, they weren't safe! What was a mom to do?

Armed simply with carefully chosen fleece fabric, I created my first bloak. It was an instant hit. Everywhere we went people asked about my son's special blanket. I quickly realized other moms needed bloaks too. It was easy to use, warm, and safe. You can put a bloakon a squirmy baby in 10 seconds flat and unlike regular receiving blankets it will stay on. Babies love bloaks as well because they're cuddly. Put a bloak on a baby and create an instantly warm, cozy, soothing atmosphere. The bloak's unique design allows for easy transfer in and out of carseats and strollers and its elasticized neck prevents the bloak from pulling too tightly. The bloak offers warmth, comfort, and convenience - it's the only blanket you'll ever need!

We're proud to announce that the baby bloak's unique rear access design is patent-pending! For more information, see our FAQs page!

Check out our pictorial on how the bloak works here.

All the best,
Jennifer
owner